Digital Cape of Good Hope (extracted from marketing interactive)

We’re at a digital Cape of Good Hope – where data tides of marketing, technology, content and consumer access meet to form an ocean of enmeshed, random data which, when correctly classified and analysed, yields applicable business intelligence.

A new world of unimaginable richness awaits those who cross the challenging waters of the Cape. Central to this crossing is people, who set the rules to collect, sieve, conclude and apply insights from such raw data sources.

While new cognitive approaches are developing to extract insights, academia will have to bring such algorithmic approaches to the forefront of their marketing teachings – the four Ps need more than an upgrade – a new operating system perhaps?

Returning to the changing media world, new media consumption is rising within the established form. Critically, human behaviour is central to this “mashed up” world we’re in. While we scramble to adapt to every new platform and gadget, we have to learn to rein in technology, rather than let it become our master.

As digital delivery platforms continue to dominate conversations concerning the future, a good vantage point for businesses to understand the online space is to recognise what’s behind it all.

There are countless technologies, but there is one crucial element driving these applications, platforms and interactions – humans. In everything we do, our end goal is about the design of relevant human experiences, and how people are central to every new development.

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Digital Cape of Good Hope (extracted from marketing interactive)

We’re at a digital Cape of Good Hope – where data tides of marketing, technology, content and consumer access meet to form an ocean of enmeshed, random data which, when correctly classified and analysed, yields applicable business intelligence.

A new world of unimaginable richness awaits those who cross the challenging waters of the Cape. Central to this crossing is people, who set the rules to collect, sieve, conclude and apply insights from such raw data sources.

While new cognitive approaches are developing to extract insights, academia will have to bring such algorithmic approaches to the forefront of their marketing teachings – the four Ps need more than an upgrade – a new operating system perhaps?

Returning to the changing media world, new media consumption is rising within the established form. Critically, human behaviour is central to this “mashed up” world we’re in. While we scramble to adapt to every new platform and gadget, we have to learn to rein in technology, rather than let it become our master.

As digital delivery platforms continue to dominate conversations concerning the future, a good vantage point for businesses to understand the online space is to recognise what’s behind it all.

There are countless technologies, but there is one crucial element driving these applications, platforms and interactions – humans.

上主對我很仁慈，永遠在我最需要幫助的時候伸出援手，年多前報的工居然今天達成了！我會更聰明地努力 - Work Smart! 我很感恩，很喜歡現在的TEAMMATES，這大概是我出來工作以來最完美的組合，我希望離開這裡以後，我們永遠都是好朋友！

Now is my way to exit...dun have to care anything anymore! Yeah!

我又到了迷濛的境地，好像是注定的，經過了許多風浪以後，我學會了乖巧、保留實力和更聰明地討人歡喜，我的心仍然是感恩的，因為商業世界的驚濤駭浪就是讓我學會生存的練兵之地，我絕不可以讓自己退下去，要向未知的世界闖！

我深信命運掌握在人手裡，感謝上主讓我遇到百樂！縱然到了今天的地步，那是我一生無悔的決定！